• Switzerland edition
 
Mister Switzerland accused of 'buying' title
Photo: 3+

Mister Switzerland accused of 'buying' title

Published: 29 Aug 2012 08:31 GMT+02:00
Updated: 29 Aug 2012 08:31 GMT+02:00

Sandro Cavegn, a 27-year-old resident of Rapperswil, was named winner of the televised pageant on Saturday after viewers voted by phone.

The dark-haired, green-eyed Cavegn, who speaks all four of Switzerland’s national languages, seemed to be a popular choice as winner of the competition, which aired on Zurich’s 3+ private television station.

But detractors are claiming the winner promoted his candidacy through the Dieci pizza business in Rapperswil, where he is managing director.

In the run-up to the competition, the company enclosed fliers with every pizza it delivered promoting the chances of the 179-centimetre-tall bachelor .

The flyer also offered prizes worth 20,000 francs for those who sent SMS votes on Cavegn’s behalf.

The self-promotion scheme drew criticism from rivals and former competitors.

“Mister Switzerland should be a relaxed guy who does not pay for the title with a business plan,” Renzo Blumenthal, 35, Mister Switzerland 2005, told the Blick.ch website.

Cavegn maintains that he did “nothing illegal” and that the pageant organizers knew all along about his activities to win support.

 He said he did not use his own money for the promotion, which was financed by two of his sponsors.

But runners-up were unhappy to learn of the scheme.

“The strategy of Sandro was not fair play, but it was intelligent,” finalist Lavdrim Sylejmani told Blick.

“For me his advertising campaign left a bitter taste.”

The controversy arose after the Mister Switzerland competition was broadcast for the first time by 3+.

The Swiss Broadcasting Corporation decided against hosting the event because of past low audience ratings.

Organizers already pulled the plug this year on the Miss Switzerland pageant for lack of interest.

Malcolm Curtis (news@thelocal.ch)

Don't miss...X
Left Right

Your comments about this article

Today's headlines
UBS turns in strong profits despite disputes
UBS achieved a 15 percent net profit rise. Photo: Martin Abegglan

UBS turns in strong profits despite disputes

Leading Swiss bank UBS turned in a strong profit performance in the second quarter, but highlighted on Tuesday the stark risks financial institutions face from campaigns by tax and regulatory bodies. READ  

Swiss-EU relations on discussion table in Rome
Burkhalter and Renzi are meeting in Rome. Photo: Alberto Pizzoli/AFP

Swiss-EU relations on discussion table in Rome

Switzerland’s relationship with the EU is on the agenda today as Swiss President Didier Burkhalter meets Italian Prime Minister Matteo Renzi on an official visit to Rome. READ  

Swiss customers react to 1kg meat import limit
The regulations apply to fresh meat and charcuterie. Photo: Marijke Blazer

Swiss customers react to 1kg meat import limit

Butchers in Italian border towns have seen a 25 to 30 percent reduction in trade after a Swiss law limiting the importation of meat to one kilogramme came into force on July 1st. READ  

Basel dogs embark on National Day trip abroad
Give dogs a break this National Day, says TBB. Photo: Michael Gil

Basel dogs embark on National Day trip abroad

An animal protection group in Basel is organizing a holiday for dogs over the Swiss National Day long weekend in order to protect them from the trauma of fireworks. READ  

German starts solo Rhine swim in Switzerland
Money raised by the swim will go to university research into river pollutants. Photo: Jessica Gardner

German starts solo Rhine swim in Switzerland

A German chemistry professor started a gruelling four-week solo swim down the Rhine river on Monday for the benefit of science and the environment. Andreas Fath is the second swimmer to embark on the challenge in recent weeks after 46-year-old Swiss man Ernst Bromeis set off three weeks ago. READ  

Swiss researchers seek prehistoric Greek village
PlanetSolar sails through the Corinth Canal. Photo: Valerie Gache/AFP

Swiss researchers seek prehistoric Greek village

The world's largest solar boat, the catamaran PlanetSolar, will embark on a Greek mission to find one of the oldest sites inhabited by man in Europe, organizers in Switzerland said on Monday. READ  

Low-IQ ‘IT genius’ leads school computer theft
iMacs were among the computers stolen from nine schools. Photo: Jamie McCall

Low-IQ ‘IT genius’ leads school computer theft

A youth with an IQ of just 65 helped mastermind the theft of dozens of computers from schools in the canton of Vaud before reconfiguring them for sale at a Lausanne second-hand shop. READ  

Farms opt out of Swiss National Day brunch
Brunches are increasingly popular, despite the decline in farms taking part. Photo: SVB/Brunch.ch

Farms opt out of Swiss National Day brunch

The number of farms in Switzerland offering a traditional brunch as part of Swiss National Day celebrations has fallen by more than a third since the initiative began. READ  

Emmental takes the brunt in weekend storms
Storms uprooted trees and flooded villages in Emmental. Photo: Caroline Bishop

Emmental takes the brunt in weekend storms

The Emmental region is in the middle of a clear-up operation after further bad weather caused major damage over the weekend to the tune of four million francs ($4.4 million) READ  

Andujar aces Monaco to take Swiss Open title
Andujar holds his Gstaad trophy. Photo: Fabrice Coffrini/AFP

Andujar aces Monaco to take Swiss Open title

Spain's Pablo Andujar broke a title drought lasting for more than two years on Sunday as he defeated Argentine Juan Monaco 6-3, 7-5 to win the Swiss Open. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Tech
Hackers exploit 'holes' in Swiss online banking systems: IT experts
Sport
Video of Bern football player's spectacular own goal goes global
Tech
Switzerland stays on top of innovation rankings for fourth year
National
Roger Federer and Lindsey Vonn play tennis at Jungfraujoch (VIDEOS)
Business & Money
Competition commission launches probe into Swiss car leasing 'fiddle'
Health
Down's syndrome cases in Switzerland more than double
National
American family files hefty lawsuit over deadly Swiss balloon crash
Features
Graubünden's panoramic Bernina Express celebrates rail history
National
Study rates Zurich as world's fifth most expensive city for expats
National
Swiss-based human brain project directors hit back at research critics
Business & Money
Switzerland gets the edge on EU with China free trade agreement
National
Entries for new Swiss national anthem competition swell over 200
National
Zurich-based helicopter firm denies role in Schumacher medical leak
Culture
Montreux Jazz Festival debuts live internet streaming of concerts
Features
Tour of Bern’s historic fountains tells story of Switzerland's capital
National
Swiss media lament football team's 'cruel' and 'bitter' defeat
International
The Local expands its reach with the launch of new website in Denmark
Sport
Jubilant press hails hat-trick hero Shaqiri as 'Swiss Messi'
National
New website study reveals inequality in Swiss disposable income
Travel
Switzerland’s largest ski area 4-Vallées breaks up over lift dispute
National
VIDEO: Zurich Zoo launches contest to name newborn baby elephant
Business & Money
CEO-to-worker pay gap grows at biggest Swiss firms: union study
Culture
VIDEO: Swiss performance artist plans naked stroll at Art Basel
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

2,187
jobs available