Published: 03 Dec 2012 00:02 GMT+01:00 | Print version
Updated: 03 Dec 2012 00:02 GMT+01:00
Starbucks is test marketing a new office coffee vending service — the first of its kind for the company in the world — in Saint Gallen, a city in north-eastern Switzerland.
Künzler Bachmann, a Swiss direct marketing and publishing company, has agreed to offer the service to its 80 employees, according to a report from the SonntagsBlick newspaper.
The US-based global coffee giant has teamed up with Selecta, Europe's biggest vending machine company, to provide its espressos, lattes and other products, including teas, for employees in the office under the pilot project.
“We are thrilled,” Künzler Bachmann board member Roland Meyer told SonntagsBlick.
The actual coffee and tea machines are produced by Swiss manufacturer Franke, offering 15 different coffee, tea and milk drinks.
Prices range from 1.80 francs for an espresso to 2.30 francs for a tall latte.
With more than 20,300 stores in 61 countries around the world, Starbucks is the largest coffeehouse company in the world.
It opened its first of 50 stores in Switzerland 10 years ago.
But one market it has yet to penetrate is the workplace, where estimates suggest one third of coffee is drunk.
Sonntagsblick says the annual market for office coffee in Switzerland amounts to three billion cups.
Other companies, such as Lyreco, an office supplies firm that also offers catering, are already providing Nespresso and other brands of coffee to workplaces in Switzerland.
“Good coffee in the workplace has become a very important means to motivate employees,” Erwin Fries of Lyreco told Sonntagsblick.
In August, Starbucks announced a plan to hook up with Selecta to provide companies with different kinds of coffee service.
The Starbucks Office Coffee partnership will offer three different types of service using small table vending machines, medium-sized stand-alone models and integrated “coffee corners”.
“We are always looking for unique ways and places to connect with our customers," Frank Wubben, Starbucks manager for Switzerland, said in a statement at the time.
“The collaboration with Selecta offers us great opportunities to improve the coffee experience in the workplace.”
Swiss champion football team FC Basel may be in danger of losing one of its top players, striker Jacques Zoua. READ () »
Students at one of Zurich’s largest secondary schools were sent home on Tuesday after seniors trashed parts of the building in what was described in news reports as a “graduation prank”. READ () »
The last mountain pass highway route in Switzerland was finally cleared of snow on Tuesday as most of the country continued to swelter in a heatwave with record-breaking temperatures. READ () »
Britain's Serious Fraud Office on Tuesday said that former UBS trader Tom Hayes had become the first person to be charged in connection with its probe into the Libor rate-rigging scandal that has rocked the banking sector. READ () »
Switzerland’s lower house of parliament has voted against debating a secret deal between Bern and Washington aimed at settling a legal battle over Swiss banks’ alleged complicity in tax evasion by American citizens. READ () »
A 19-year-old man who punched his mother several times in the face received a 16-month prison term from a Zurich district court on Monday. READ () »
A snap of a finger, a handful of scattered microphones and a computer algorithm are all it takes to create an accurate three-dimensional map of a room, Swiss and US researchers said on Monday. READ () »
A 72-year-old Swiss man died on Monday after the motorcycle he was driving collided with a van in a Jura Mountain pass. READ () »
After a cool spring, torrential rains, flooding and wind storms, Switzerland is now sweating it out through a heatwave. READ () »
Foreign banks based in Switzerland called on Monday for a rapid resolution of a dispute with Washington over Swiss banks' role in tax evasion by Americans, warning the prolonged uncertainty was putting entire financial institutions at risk. READ () »