Based on the crowdfunding principle, the popular alpine resort will offer the low-cost season passes only if 99,999 people reserve them in advance.
From now until November 27th winter sports fans can book their discount WinterCard Saas-Fee online at we-make-it-happen.ch.
The deal kicks in once the target is reached. If it isn't, passes will be sold at normal prices.
The offer is an 80 percent discount on regular season passes for Saas-Fee/Saas-Almagell – which, if the target isn't achieved, will cost 1,050 francs – and is cheaper than a four-day ski pass for the area.
In a statement, the resort said: “Alpine tourism is facing a challenge due to an imbalance of supply and demand. In many areas, the surplus of resorts means that costs can no longer be covered. Saas-Fee wants to solve the problem by introducing a revolutionary price concept.”
“Our guests tend to stay for an average of four days,” added Pascal Schär, head of Saas-Fee's promotion body.
“We want to make the price attractive for these customers. A four-day ski pass currently costs 259 francs; with the WinterCard Saas-Fee they can ski for less than that and, more importantly, for the whole winter.”
There is also a deal on three-year passes, available at 622 francs under the crowdfunding offer.
Further early-bird discounts apply to people signing up for the deal before November 6th, making the passes even cheaper.
According to Saas-Fee tourism the area normally sells 120,000 ski passes during the winter season, from one day passes to full season passes.