• Switzerland's news in English
 
app_header_v3

If you want to talk to the world, talk to The Local - The Local

If you want to talk to the world, talk to The Local

Since 2004 we’ve been telling the world what’s happening in Sweden, Germany, Switzerland, France, Spain, Italy, Norway, Denmark and Austria.

Over the years, we’ve produced more than a hundred thousand stories for a hundred million readers. We’ve learned a lot about what works (and what doesn’t) when you want to take a local message global.

The Local offers the perfect audience and context for targeted international advertising. To find out if we are a suitable platform for your campaign - and to discuss the best-performing formats - please contact us:
 
CEO: Paul Rapacioli
Phone: +46 (0)8 656 5019
 
Services
 
We work closely with our clients on their international communication strategies, specifically helping with creating and distributing quality content - through our own channels, social media and beyond.
 
We have unique editorial experience of communicating what happens in our various countries to the rest of the world. Here are some of the ways in which we apply that experience to our clients' goals:
  • Sponsored content in the format that best communicates the client's message
  • Live blogs from major events, conferences, exhibitions, speeches
  • Translation (sites, promotions, press releases, articles)
  • Custom news sites for particular content or audiences
  • Display advertising in a range of formats for our web and mobile platforms
For a no-strings-attached chat about how we might be able to help you, please get in touch.
 
Nine ways The Local has helped clients with their international communication
 
1. When UK retailer Marks and Spencer wanted to tell expat consumers about its Europe-wide delivery service, we created country-specific content and provided the channel to this hard-to-reach audience.

2. How to connect the Swedish Institute's Network of Future Global Leaders to life in Sweden? With a custom news site, complete with exclusive content produced for, and by, this unique audience.

3. Our sites are depended upon by expats in nine countries. We connected the City of Stockholm with people all around the world through a series of humorous articles about how the city makes it easier for foreign professionals to move there.

3.  Regus business lounges are perfect for business travellers, so The Local's audience was an obvious target group. We produced content that made an impact with our readers and generated a stream of customer leads.

4. West Sweden's thrilling lobster safari should be on everyone's bucket list. But readers who couldn't make it this year were able to experience it live, thanks to The Local's live blog - produced on a fishing boat in the archipelago.

5. Dozens of universities and international schools have used The Local to reach expats around Europe. At the junior end of the scale, we wrote about how Phorms insists on bilingualism in its six German schools. And for the postgrads, we helped Kellogg-WHU to explain the benefits of its Executive MBA program.

6. Our live blog from STING Day, one of Stockholm’s hottest start-up gatherings, captured the buzz of the day for those who weren't there - and kept the discussion going long after the event itself...

7. ...but Stockholm doesn't have a monopoly on Swedish start-ups. We wrote about the ten Skåne start-ups to watch in 2015 on behalf of Region Skåne, leading to exposure far and wide.

8. Most people don't need more than a couple of reasons for a sunny break. But for a Europe-wide content campaign for Gran Canaria Tourism, we offered readers ten reasons to holiday in Gran Canaria.

9. Stockholm Academic Forum wanted the city's new official university guide to tell the stories behind the 17 universities in the region. So with our journalistic approach to copywriting, we produced the content for the site.

For a discussion about how we can help your organisation, please contact us:
 
CEO: Paul Rapacioli
Phone: +46 (0)8 656 5019
 
Sponsored Article
Avoid hidden fees when sending money overseas
Photo: Grand Tours Project
Features
Why you should get on your bike in Switzerland
Photo: The Local
Society
Swiss village tells landlords: don’t rent homes to refugees
Photo: Rolf Krahl/Christophe G
International
Survey: world willing to pay more for ‘Swissness’
Sponsored Article
Why expats choose international health insurance
Photo: The Local
International
Chaos in Como after Swiss send back refugees
Sponsored Article
Why you should attend an international job fair
Photo: AFP/The Local
Lifestyle
Nine top celebrity hotspots in Switzerland
Photo: Graubunden police
National
World-class Swiss climber Norbert Joos dies on ‘home mountain’
Photo: Kathleen Waters
Society
Italian ‘ignored’ by Swiss schools in language wars
Sponsored Article
Five things Americans should know about voting abroad
Photo: Whitepod
Features
The quirkiest places to stay in Switzerland
Sponsored Article
Why Swiss hospitality graduates are in demand
International
Migrant busted trying to sneak into Switzerland in a suitcase
Photo: Jonathan Kos-Read
National
Basel suffers wettest six months for 150 years
Photo: Georges Gobet/AFP
Technology
Why Swiss science could suffer badly from Brexit fallout
Sponsored Article
Avoid hidden fees when sending money overseas
Photo: Robert Valencia
International
Swiss couple in Nicaragua told to give back adopted daughter
Photo: Zurich cantonal police
National
Police hunt prisoner on the run in Zurich murder case
Photo: Christoph G
Politics
Switzerland sets out law on expelling foreign criminals
Sponsored Article
Why you should attend an international job fair
Photo: Bernacqua
Lifestyle
Drone shocks nudists at Swiss waterpark
Photo: Basel Justice and Security Dept
Lifestyle
New signs lay down law and order for Basel prostitutes
Sponsored Article
Why Swiss hospitality graduates are in demand
Photo: Daniel Orth
Education
Muslim school kids denied passport for refusing swimming lessons
Photo: Emmanuel Dunand/AFP
Politics
Swiss-EU talks ‘must’ resume this summer, says President
Sponsored Article
Why expats choose international health insurance
File photo: Kochtopf
National
Anger as Swiss council plans non-pork school lunches
File photo: Jen/Flickr
Society
Geneva could get 'café fellatio' by end of year
Features
How Switzerland's scenery inspired some of the world's greatest authors
4,611
jobs available