The song’s composer, Gorka Cruz, works in the banking system but is also a frequent participant in anti-establishment rallies in Geneva, the Swiss city where he lives and works.
The 33-year-old banker spent four years working in the back office of Barclays and has just finished working for a hedge fund.
“My approach may seem contradictory, but working for a bank does not prevent me from having a critical eye on things,” he told newspaper La Tribune de Genève.
With his humorous song, Cruz says he is calling for a global awakening to help place the financial system on a sounder footing.
“Wake up my sister, open your eyes, the financial system is melting down,” the banker sings.
According to Cruz, an isolated bank employee can only do so much and there is a need for a “collective awareness that the system has to change.”
And how did his co-workers react to a song that takes a gentle bite at the hand that feeds?
“Really well,” he told La Tribune de Genève. “My colleagues loved it, it was they who encouraged me to turn the song into a video,” he added.
In the three-minute piece, produced by Mehdi Benaïssa, Cruz sings and plays his guitar while wearing several costumes as he walks the streets of Geneva. The images are set against a backdrop of front-page financial crisis headlines from newspapers around the world.
“The time of change is coming now,” he sings. And to lead by example, Cruz will soon leave to work with an NGO in India, as he does every winter, with the conscientious banker spending half the year working in banking and the other half on humanitarian projects.