Advertisement

Swiss search for German idols on Google

Meritxell Mir
Meritxell Mir - [email protected]
Swiss search for German idols on Google
Raimond Spekking

The fastest-growing search term in 2011 in Switzerland was 'DSDS', the German version of 'American Idol', according to statistics released by search engine giant Google.

Advertisement

DSK, denoting French politician Dominique Strauss-Kahn, tops the ranking in the fastest-growing search category for celebrities. He shares the podium with Amy Winehouse and Steve Jobs.

When taking only national celebrities into account, Roger Federer is the most sought-after Swiss, followed by Zurich rapper Bligg and Albanian-born model Angela Martini.

The most searched places in Switzerland in 2011 were Zurich, winter-resort Zermatt, and Basel.

In terms of popular cars, Swiss searchers liked BMW, Audi and Volvo, while their movie search preferences put Black Swan ahead of Transformers 3 and the fourth part of the Twilight saga.

Among the top ten most searched terms are social networks, e-mail providers and auction sites. Facebook is number 1, followed by YouTube, and Hotmail.

The current likes and interests of the Swiss were captured by Google Zeitgeist, the report that examines what catches the world’s attention every year. 

In 2011, the fastest-growing search terms in Switzerland were:

1.   1. DSDS ('Deutschland such den Superstar')

2.   2. SBB Timetable

3.   3. DSK

4.   4. iPhone 5

5.   5. Battlefield 3

6.   6. Minecraft

7.   7. iPad2

8.   8. Amy Winehouse

9. Steve Jobs

10.deindeal.ch

More

Join the conversation in our comments section below. Share your own views and experience and if you have a question or suggestion for our journalists then email us at [email protected].
Please keep comments civil, constructive and on topic – and make sure to read our terms of use before getting involved.

Please log in to leave a comment.

See Also