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Swiss search for German idols on Google

Meritxell Mir · 15 Dec 2011, 11:32

Published: 15 Dec 2011 15:28 GMT+01:00
Updated: 15 Dec 2011 11:32 GMT+01:00

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The fastest-growing search term in 2011 in Switzerland was 'DSDS', the German version of 'American Idol', according to statistics released by search engine giant Google.

DSK, denoting French politician Dominique Strauss-Kahn, tops the ranking in the fastest-growing search category for celebrities. He shares the podium with Amy Winehouse and Steve Jobs.

When taking only national celebrities into account, Roger Federer is the most sought-after Swiss, followed by Zurich rapper Bligg and Albanian-born model Angela Martini.

The most searched places in Switzerland in 2011 were Zurich, winter-resort Zermatt, and Basel.

In terms of popular cars, Swiss searchers liked BMW, Audi and Volvo, while their movie search preferences put Black Swan ahead of Transformers 3 and the fourth part of the Twilight saga.

Among the top ten most searched terms are social networks, e-mail providers and auction sites. Facebook is number 1, followed by YouTube, and Hotmail.

The current likes and interests of the Swiss were captured by Google Zeitgeist, the report that examines what catches the world’s attention every year. 

In 2011, the fastest-growing search terms in Switzerland were:

1.   1. DSDS ('Deutschland such den Superstar')

2.   2. SBB Timetable

3.   3. DSK

4.   4. iPhone 5

5.   5. Battlefield 3

6.   6. Minecraft

7.   7. iPad2

8.   8. Amy Winehouse

9. Steve Jobs


Meritxell Mir (news@thelocal.ch)

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Your comments about this article

2011-12-31 11:03:15 by smartass
number 1 is short for "deutschland suchT den superstar". good to see that people here really understand what they are writing about...
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