DSK, denoting French politician Dominique Strauss-Kahn, tops the ranking in the fastest-growing search category for celebrities. He shares the podium with Amy Winehouse and Steve Jobs.
When taking only national celebrities into account, Roger Federer is the most sought-after Swiss, followed by Zurich rapper Bligg and Albanian-born model Angela Martini.
The most searched places in Switzerland in 2011 were Zurich, winter-resort Zermatt, and Basel.
In terms of popular cars, Swiss searchers liked BMW, Audi and Volvo, while their movie search preferences put Black Swan ahead of Transformers 3 and the fourth part of the Twilight saga.
Among the top ten most searched terms are social networks, e-mail providers and auction sites. Facebook is number 1, followed by YouTube, and Hotmail.
The current likes and interests of the Swiss were captured by Google Zeitgeist, the report that examines what catches the world’s attention every year.
In 2011, the fastest-growing search terms in Switzerland were:
1. 1. DSDS ('Deutschland such den Superstar')
2. 2. SBB Timetable
3. 3. DSK
4. 4. iPhone 5
5. 5. Battlefield 3
6. 6. Minecraft
7. 7. iPad2
8. 8. Amy Winehouse
9. Steve Jobs