Swatch acquires US jeweller and watchmaker

Swatch Group, the world's leading watchmaker, said on Monday it would acquire US jeweller and watchmaker Harry Winston for up to $1 billion.

Swatch acquires US jeweller and watchmaker
Harry Winston boutique on New York's Fifth Avenue. Photo: David Shankbone

The Swiss group said it will pay $750 million to acquire the company and add a maximum of $250 million to take over its net debt.
The transaction, which still needs the go-ahead from regulatory authorities, does not include the mining activities of the Harry Winston Diamond Corporation, the company said.
Swatch said it would take over the Harry Winston brand and all the activities related to its jewellery and watches business, employing a total of  535 people worldwide.

In a statement, Swatch chairwoman Nayla Hayek said the deal made sense since "Harry Winston does brilliantly complement the prestige segment of the (Swatch) Group."
"Diamonds are still a girl's best friend," she said.

Harry Winston's chief executive Robert Gannicott also hailed the deal.
"The Harry Winston brand now has a new home that can provide the skills and support that it deserves to realize its true potential," he said in a statement.

Headquartered in New York, Harry Winston is named after its founder, an American jeweller who donated the famous Hope Diamond to the Smithsonian Institution in 1958 after owning it for a decade.

The company, which makes watches in Switzerland, was sold to Canadian owners some time after Winston's death in 1978.

Following the news, Swatch saw its share price jump 3.09 percent to 507.50 francs in midday trading on a Swiss market up 0.31 percent.
 Analysts too were enthusiastic about the purchase, although they said the price was steep.
"The deal makes strategic sense but looks pricey," Kepler analyst Jon Cox told AFP, pointing out that the purchase price represented 33 times Harry Winston's expected annual result for 2013.
"However, I suspect Swatch Group will be able to bring profitability up toward 20 percent margin, while the joint venture in terms of sourcing diamonds looks interesting," he said.

"Overall I think it is positive."

While they seemed to agree Swatch was paying a pretty penny for the jeweller, several analysts stressed that the company based in Biel — the heart of the Swiss watchmaking industry — could afford the operation since it has more than two billion francs in cash reserves.

"They can clearly afford it," Vontobel analyst René Weber told AFP.

"We like the deal very much despite the high price," she said.

"It fills Swatch's gap in high-end jewellery… and as Harry Winston wants to expand more into watches, Swatch Group is the best solution for this," he said.

While Swatch's low-end plastic watches are perhaps its most recognizable, the Swiss company operates in every price range, from the Flik Flak kid's watches to prestigious timepieces under for instance the Breguet brand which can cost more than one million francs apiece.

Swatch's new deal with Harry Winston — one of the world's most prestigious diamond dealers — comes after it ended a partnership with luxury jeweller Tiffany & Co in September 2011.

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.


Swiss watchmaker Swatch wins latest trademark battle with Apple

A top Swiss court on Thursday handed the watchmaker Swatch victory in a trademark dispute with US technology giant Apple – the latest in a series of legal disputes between the two firms.

Swiss watchmaker Swatch wins latest trademark battle with Apple
Swatch Group CEO Nick Hayek with the Zero One wristwatch in 2014. File photo: AFP

In the current case, Apple had alleged the Swiss company’s ‘Tick different’ slogan was too similar to the US company’s ‘Think different’ slogan of the 1990s.

Apple originally filed an objection with the Swiss Federal Institute of Intellectual Property, but that organisation turned down the complaint.

Read also: How luxury watchmakers are gearing up for Brexit

The US company then took the case to the St-Gallen based Federal Administrative Court.

To have a chance of winning its case against Swatch, Apple had to prove that the famous slogan – the related TV commercial won an Emmy for Outstanding Commercial in 1998 – had more than 50 percent recognition in Switzerland.

However, the Federal Administrative Court ruled Apple had not provided sufficient evidence that this was the case and found in Swatch’s favour.

The evidence for awareness of the slogan in Switzerland consisted of just several articles on Apple in Swiss broadsheet NZZ.

This dispute was just the latest in a series of legal confrontations between the two companies.

In 2007, Swatch, which is headed up by charismatic businessman Nick Hayek, trademarked the term ‘iSwatch’ before Apple was able to register the term ‘iWatch. 

The Swiss watchmaker also trademarked the expression ‘One more thing’, which was made famous by Apple co-founder Steve Jobs.

Apple has had other legal problems in Switzerland. In 2012, it reportedly paid 20 million Swiss francs (€17.8 million) to Swiss Federal Railways to avoid going to court over its use of the design of the Swiss railway clock in its i06 operating system.