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Pizza maker under fire for ‘sexy’ delivery staff

A pizza company is taking flak in the canton of Vaud for advertising for young and pretty women to deliver its products.

Pizza maker under fire for 'sexy' delivery staff
Image used by Bulldog Pizza to promote its business. Photo: Facebook

Bulldog Pizza is opening soon in Nyon, a town between Geneva and Lausanne, promising to deliver pizzas and sandwiches to businesses and homes.

But its plan to hire solely young women for deliveries has provoked the ire of Magaly Hanselmann, an official with the canton of Vaud responsible for gender equality, 20 Minutes reported online on Tuesday.

“It is shocking: we are confronted here with a case that could be one of direct discrimination,” Hanselmann is quoted by the newspaper as saying.

The pizza company has advertised in French for “female delivery people, women only . . . of excellent appearance, young and go-getting”.

Hanselmann said the text poses not only a problem with the law on equality but it puts potential employees in a dangerous situation.

“To have sexy women making deliveries alone makes no sense,” she told 20 Minutes.

“It’s putting them in a delicate situation,” Hanselmann said.

“In case of harassment, this employer is not protected from the filing of a complaint.”

Peter Zehetbauer, owner of Bulldog Pizza, said he expected criticism when he launched his business, 20 Minutes reported.

“When I spoke to my sister about it, she wanted to strangle me,” Zehetbauer is quoted as saying.

“But our concept is innovative,” he said.

“I am convinced that it responds to a demand.”

In its advertising flyer and on its Facebook page the company shows a couple of young women, wearing low-cut white polo shirts and caps with pizza boxes in their hands.

Zehetbauer brushed aside accusations of sexism, 20 Minutes reported.

“I am transparent with my employees,” he said.

“And all the same, they do not work scantily clad,” the entrepreneur insisted.

“If they attack me, I know how to defend myself.”

Zehetbauer said that all the delivery women are equipped with tear gas cannisters “just in case”.

He said four women have already been hired, “including a model”.

Several men have applied for jobs without success, 20 Minutes said.

Zehetbauer said once the “business concept” is explained to them they understand why they have been turned down.

By contrast, all the pizza makers are men, he added.  

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JOBS

What’s the outlook for the Swiss job market this autumn?

The prospects of finding a job in Switzerland towards the end of 2022 are promising, especially in certain sectors, a new study has shown.

What's the outlook for the Swiss job market this autumn?

The outlook for the Swiss labor market will say positive towards the end of 2022 even with a worsening of the overall economic outlook, according to Swiss news agency Keystone-ATS.

Most sectors are recruiting, with the exception of finance, insurance and real estate, a new survey of 500 employers revealed.

However jobseekers with certain qualifications or experience are more in demand than others.

“Among the top 10 qualifications sought after are recycling and waste management, ecosystem and biodiversity management, human resources and cybersecurity,” said Jan Jacob, the head of Manpower Switzerland

According to the survey 500 employers carried out in August with 500 employers, 36 percent of companies said they plan to hire in the fourth quarter, while 16 percent plan to reduce their workforce. Some 42 percent of those companies surveyed see no change in staff levels in the coming months.

All Swiss regions reported positive job prospects, with particularly high scores in Ticino  and Central Switzerland.

But 24 percent of companies surveyed in the Geneva region and 14 percent Zurich said they were planning to recruit.

“Considering that the survey was conducted in the context of geopolitical and economic risks, the war in Ukraine and the consequences of the pandemic, the hiring outlook is still positive,” Jacob said.

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