Nestlé launches new pet-food drive in Poland
AFP · 17 Jul 2013, 17:23
Published: 17 Jul 2013 17:23 GMT+02:00
- Chinese Nestlé unit cuts baby formula prices (04 Jul 13)
- Nestlé unveils European youth jobs scheme (27 Jun 13)
- Nestlé invests heavily in Singapore R & D centre (22 May 13)
The Swiss-based food giant said on Wednesday that it was building a major new plant and distribution centre in the southwestern city of Wroclaw.
Poland, and the Wroclaw area in particular, were chosen for their strategic position in Eastern Europe. With its estimated 13 million pets, Poland is the biggest pet food market in Central and Eastern Europe, Nestlé said.
Nestlé Purina PetCare division is to spend an estimated 93 million francs ($98.4 million) on the new facility.
"The investment also supports Nestlé Purina's long-term ambition to bolster its position in Europe," the group said.
Poland is already a magnet for investors who take advantage of its location between east and west, as well as to tap the domestic market in the nation of 38 million, which has managed to sustain economic growth during Europe's crisis.
Wroclaw, which lies near the borders with Germany and the Czech Republic, has proven a particular draw for companies from a range of sectors.
In Poland and other countries in the region — even most of those which have slumped during the crisis — incomes have grown steadily in the two decades since the fall of their communist regimes.
Although pet ownership was not unusual before the Iron Curtain came down, higher incomes and bigger homes for many residents of the region have had an impact, with larger breeds of dogs winning favour, for example.
Set to employ 200 people, Nestlé's new site will be built in the southwestern Polish city of Wroclaw.
Construction is due to begin at the end of the year, with the aim of having the plant up and running in the second half of 2014.
Nestlé, which is a top player in the global food industry for humans and animals alike, currently employs 5,100 people in Poland, 55 of whom work for Nestlé Purina PetCare.
The group began operations in Poland in 1993, four years after the fall of the communist regime heralded a rapid shift to the free market, and currently operates nine plants there.
Based in the US city of Saint Louis, Nestlé Purina PetCare has meanwhile been present in Poland for the past 16 years.