• Switzerland's news in English
 
app_header_v3

Migros backs off 'bull's penis' dog chew labels

AFP · 20 Aug 2013, 20:42

Published: 20 Aug 2013 20:42 GMT+02:00

While the dog snack is made from bull penises, it was previously tagged with a fig-leaf label identifying the product as "bull nerves".
   
Migros spokeswoman Martina Bosshard told AFP that the retailer faced negative feedback from customers when it switched to the franker, and more accurate, label.
   
Confirming a report in Swiss daily 20 minutes, Bosshard said Migros decided to go back to the less explicit labelling, despite the fact that "no one returned" products with the bull penises label.
   
The "Max" brand chews, which feature a cute beagle on the packet, are popular among dog owners in Switzerland.
   
The packets pitch the snacks as "100-percent natural" and a "treat to chew on with pleasure for a long time".
   
As with other products in multilingual Switzerland, all the wording on the packets is in German, French and Italian.
   
In what may have been a nod to different cultural norms between the three language regions, the chews' "beef nerves" name remained unchanged in German, which is spoken by a majority of Swiss.
   
The penis label, however, was used in French and Italian.
   
Bosshard said that the penis-branded packets would not be withdrawn, but that stocks would run out naturally by December, while all new chews would be produced under a "nerves" label.
   
"It's not the product that's changed, but just the packaging, at the end of the day," she said.

Your comments about this article

Today's headlines
Two dead in Swiss army helicopter crash
The crash happened near the hospice on the Gotthard pass. File photo: swiss-image.ch/Heinz Schwab

Two people died and one other was injured when a helicopter crashed on the Gotthard pass in the Swiss alps on Wednesday.

Bern wants Swiss women to work longer
File photo: Candida Performa

The lower house of parliament has voted to extend women's retirement age by one year to 65.

11 things the Swiss get tired of hearing abroad
The Swiss - don't make them wait in the cold. Photo: Lara de Salis

Swiss student Lara de Salis, currently studying in the UK, explains why she’s sick of hearing foreigners spouting these old clichés.

Switzerland still world’s ‘most competitive’ nation
Switzerland: still enjoying the view from the top. File photo: Robert Boesch

Switzerland has topped the World Economic Forum’s annual competitiveness ranking for the eighth consecutive year.

Swiss hunting season claims human lives
The hunting season started ten days ago. File photo: Umberto Nicoletti

Several hunters have died in accidents over the past few days.

Sacked Fifa executive hits back in Zurich court
Kattner was sacked in May. Photo: Fabrice Coffrini/AFP

Fifa's disgraced former secretary general Markus Kattner has begun legal action to challenge his "unjustified" sacking.

Switzerland edges towards nationwide burqa ban
The burqa is already banned in the canton of Ticino. File photo: Antoine Taveneaux

The Swiss lower house of parliament has narrowly approved the idea.

WHO calls for action against air pollution
File photo: Issouf Sarego/AFP

Nine out of 10 people globally are breathing poor quality air, the World Health Organization has said.

Two arrested in police raid on Basel mosque
File photo: Michele Limini/AFP

Police in Basel raided a controversial mosque in the city and arrested two people on Tuesday morning, Swiss media reported.

Families slapped with hefty rise in health costs
File photo: Marcel Grieder

Health insurance premiums will rise by on average 4.5 percent for adults and 6.6 percent for children in 2017.

Sponsored Article
7 tips for learning Swiss French
Photo: AFP
National
Geneva airport bomb hoaxer faces 90,000-franc bill
Photo: Schaffhausen police
National
Mother leaves toddler son alone in car to go clubbing
Photo: Fabrice Coffrini/AFP
Swiss populist attacked by knife-wielding pensioner
Sponsored Article
Why Jordan is the ‘Different’ East
Photo: File
Politics
Bern argues over passports for 3rd generation foreigners
Photo: Broad Bean Media
Education
Muslim pupils must shake hands – ‘no ifs and buts’
Photo: AFP
Society
Swiss ‘slave children’ to finally get compensation
Photo: Jan Geerk/Swiss-image.ch
Lifestyle
Zurich named ‘greenest’ city on the planet
Photo: Swiss
National
Brawl over seats forces Swiss to abort flight
Photo: Daniel Stockhammer
Culture
Research shows typical Swiss chalets ‘not actually Swiss’
Photo: AFP
National
Switzerland to get nationwide disaster alert system
Photo: S3
National
Swiss space firm boss left badly injured in violent attack
Photo: ETH Zurich
Education
ETH Zurich crowned best uni in continental Europe – again
File photo: Martin Abegglen
National
Report: Swiss citizenship rules leave some stateless
Photo: Fabrice Coffrini/AFP
National
Fatal crash: pilot told to fly below safe altitude
Photo: Peter Linke
Business & Money
Elderly Italian on benefits stashed €1m in Swiss bank
Photo: Stuart Richards
Society
Court sides with chickens in dispute over noisy henhouse
Photo: SAC
Lifestyle
Hiking: 7 incredible Swiss Alpine Club cabins
Photo: David Abercrombie
National
Swiss politician arrested over illegal entry of migrants
Photo: Coiffure X
National
Chewbacca stolen in ‘terrorist attack’ on Swiss hair salon
Photo: AFP
National
Foreigners in Switzerland surpass 2 million mark
Photo: AFP
National
Expert predicts major quake for Switzerland by 2040
Photo: The Local
National
Geneva runs out of permits for non-EU workers
Photo:C Carlstead
National
Geneva advises teachers on religion in school
4,407
jobs available