“We are proud to bring the future of television to Switzerland,” said Netflix cofounder and CEO Reed Hastings in a statement.
The service allows members to stream movies and TV series on their laptops, tablets, smartphones and televisions for a monthly subscription fee, which starts from 11.90 francs in Switzerland.
The charge is comparatively higher than that set by Netflix in Germany, France and Austria, where users pay 7.99 euros (around 10 francs).
Users have the option to change their account settings to watch in any available language including English, French, German and Italian, though a Netflix spokesman told The Local that Romansh is not an option.
The range of programmes available includes original series created by Netflix itself, such as the acclaimed political thriller House of Cards starring Kevin Spacey, prison comedy Orange is the New Black and horror series Hemlock Grove.
Other series now available to Swiss viewers for the first time include Fargo, starring Martin Freeman, and From Dusk Till Dawn, both adapted from the films.
A number of German shows are also available including Stromberg, Pastewka and Tatortreiniger.
Founded in 2007 in the US, Netflix counts 50 million subscribers internationally, of which 70 percent are American.
In 2012 it launched in the UK, Ireland, Denmark, Finland, Norway and Sweden, followed by the Netherlands in 2013.
It also operates in Latin America.