Nestlé's CEO Bulcke: Maggi noodles are 'safe'
AFP · 17 Jun 2015, 18:56
Published: 17 Jun 2015 18:56 GMT+02:00
- Indian Maggi ban costs Nestlé $50 million (15 Jun 15)
- Swiss free trade deal talks with India stall (30 Apr 15)
- Nestlé posts better than expected sales growth (17 Apr 15)
India's food safety regulator on June 5th banned the product after tests that it said showed the noodles contained excessive levels of lead.
"The only thing that interests me is to have the product back as soon as possible and that things are cleared up," he told AFP in an interview while visiting the Milan expo.
"We are doing all we can to make contact with Indian authorities at the earliest," he said, adding: "The product is safe."
Asked about the possible impact of the ban on jobs in India, he said production would resume "if we can resolve this fast."
On Monday, the Swiss food giant said that the ban had led to 3.2 billion rupees ($50.5 million) worth of goods being withdrawn.
A Nestlé spokesman said it was the biggest ever withdrawal of a product by the company.
The world's biggest food company is challenging the June 5th order from the government's food safety regulator and is in the process of destroying more than 27,000 tonnes of Maggi noodles after halting production.
The company had already announced it was pulling the product from sale when the Food Safety and Standards Authority of India imposed a ban following similar moves by some state governments.
Nestlé does not give a breakdown of sales per brand but Jon Cox, an analyst at Kepler Cheuvreux, put it at around three billion Swiss francs a year.
The safety scare is a huge blow to the company, which has been selling its Maggi products for more than three decades in India, and has 80 percent of the country's instant noodle market.
Maggi scored as one of India's five most trusted brands in a consumer survey conducted last year.
Several celebrities have endorsed Maggi over the years, including Bollywood superstar Amitabh Bachchan.