• Switzerland's news in English
SVP renounces shock poster tactics for June public vote
The poster for the last campaign failed to covince voters. Photo: SVP

SVP renounces shock poster tactics for June public vote

The Local · 5 Apr 2016, 10:44

Published: 05 Apr 2016 10:44 GMT+02:00

Facebook Twitter Google+ reddit

The SVP’s infamous posters in favour of the expulsion of foreign criminals caused controversy by showing a white sheep kicking a black sheep out of Switzerland.

But the highly visible shock campaign failed to convince voters, with nearly 59 percent of voters rejecting the initiative in February.

“We made considerable effort and that only stirred up our opponents who used it as scare tactics. We don’t want to make the same mistake,” SVP vice president Oskar Freysinger told newspaper 24 Heures.

Speaking to Le Matin, the party’s president Toni Brunner confirmed that it would not be using posters in public spaces to support its position in the run up to the next popular vote on June 5th.

On Monday the party launched its campaign for the next referendum. Among other things, it will fight against a proposed reform to the asylum law, backed by the federal government, which aims to speed up the asylum process and guarantee free legal advice for asylum seekers.

Explaining the decision not to deliver a nationwide paid-for poster campaign, SVP’s campaign chief Andreas Glarner, a hardliner who has previously campaigned against asylum seekers, told SonntagsBlick: “The people must know themselves what asylum policy they want,” he said.

“Does the electorate believe the authorities’ propaganda when they claim that free lawyers will speed up procedures? The SVP is no longer willing to make all the effort, as was the case for the vote on the [foreign criminals] project implementation,” he said.

The decision doesn’t mean that cantonal sections of the party cannot pay for their own publicity campaigns on the subject, however.

But many agree that throwing money at shock tactics does not work.

Story continues below…

“Many people think we win thanks to money. We can do it thanks to our ideas,” Jean-Luc Addor, vice-president of the Valais section of the SVP, told 20 Minutes.

“We have noticed that shock posters play tricks on us. We saw that with the expulsion of foreign criminals,” added Kevin Grangier, general secretary of the SVP in the canton of Vaud.

The Swiss public will vote on five subjects on June 5th, including the implementation of a basic wage for every citizen and the modification of the law on assisted reproduction which would allow genetic testing on embryos.

For more news from Switzerland, join us on Facebook and Twitter.

The Local (news@thelocal.ch)

Facebook Twitter Google+ reddit

Your comments about this article

Today's headlines
Montreux throws hat in Olympic rings
Could Montreux host the 2026 Games? Photo: Ivo Scholz/Swiss Tourism

Montreux is to put itself forward as the host city for the 2026 winter Olympics as part of a potential bid by the cantons of Valais and Vaud.

Geneva car share scheme could help reduce city traffic
Catch a Car is aimed at short hops within a city. Photo: Catch a Car

Catch a Car, already in Basel, launches in Geneva next month.

Swiss women will ‘work for free’ for the rest of year
Female employees in Switzerland earn 19.3 percent less than their male colleagues. File photo: Randy Kashka

Switzerland's gender pay gap means from today, Friday October 21st, women in the country will effectively be working for free for the rest of 2016.

Swiss luxury watches stolen in Paris raid
Police outside the Girard-Perregaux watch store on Thursday. Photo: Bertrand Guay/AFP

The 10 Girard-Perregaux watches are worth half a million euros in total.

Brother-in-law arrested over murder of Swiss teacher
The victim worked in a school in Stabio, near the town of Mendrisio. Photo: Oliver Graf

The primary school teacher was found dead in Ticino earlier this week.

Inside Switzerland’s largest nuclear bunker – 40 years on
Designed to house 20,000 people, the bunker was built in and over two motorway tunnels. Photo: Unterirdisch Ueberleben

The Local takes a tour of the Sonnenberg bunker in Lucerne, opened 40 years ago at the height of the Cold War.

Ten Swiss ski resorts named most expensive in Europe
File photo: Renato Bagattini/Swiss Tourism

Skiers in Switzerland pay the highest prices for their ski passes of anywhere in Europe, according to research.

Eco group fights Bern over wind farm plans
There are currently more than 30 wind farms in Switzerland. Photo: Alpiq

Wind turbines are “gigantic and destructive” machines, says Paysage Libre Suisse.

Vegan wins battle to be accepted by Swiss army
Antoni Da Campo will now carry out his military service. Photo: Antoni Da Campo

A Swiss man who was told he would not be accepted for military service because of his strict veganism has finally succeeded in making the army change its mind.

Geneva terror suspects to receive compensation
File photo: Emran Kassim

The Swiss public prosecutor has dropped the case against them.

Sponsored Article
How to vote absentee from abroad in the US elections
Photo: Richard Juilliard/AFP
Man makes Geneva airport bomb threat ‘for a joke’
Sponsored Article
Last chance to vote absentee in the US elections
Photo: AFP
Solar Impulse team reveals plans for unmanned plane
File photo: Martin Abegglen
Swiss to vote on passport rules for 3rd gen foreigners
Sponsored Article
How to vote absentee from abroad in the US elections
Photo: AFP
Swiss wingsuit hotspot Lauterbrunnen won’t impose ban
Photo: Swiss Tourism
Six reasons Switzerland isn’t as boring as you might think
Photo: Swiss Tourism
Report: Switzerland one of world’s best places for girls
Photo: The Local
Thief returns Swiss cow bells worth thousands
File photo: Wikimedia Commons
One in three rapists isn’t locked up: statistics
Photo: activistin.ch
Tampon-tax protest turns Zurich fountains red
Photo: AFP
Geneva police to lift ban on bearded officers
Photo: Marcel Gillieron/AFP
Suicide chef’s restaurant keeps Michelin stars
Photo: Lara de Salis
11 things the Swiss get tired of hearing abroad
Photo:  Ivo Scholz/Swiss-image.ch
Survey: expats in Switzerland have money but few friends
Photo: AFP
Swiss press criticize Bern’s 'capitulation' on immigration
Photo: Jura Trois Lacs tourism
German ex-policeman is Swiss city’s new hermit
Photo: Dmitry A. Mottl
Ticino votes to favour local workers over foreigners
Photo: file
Some deodorants could cause breast cancer: Swiss study
Photo: Royal Savoy
In pictures: Inside the latest Swiss luxury hotel
Photo: AFP
Geneva airport bomb hoaxer faces 90,000-franc bill
Photo: Schaffhausen police
Mother leaves toddler son alone in car to go clubbing
Photo: Fabrice Coffrini/AFP
Swiss populist attacked by knife-wielding pensioner
Photo: File
Bern argues over passports for 3rd generation foreigners
Photo: Broad Bean Media
Muslim pupils must shake hands – ‘no ifs and buts’
jobs available