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Geneva hospital encourages ‘shy’ Swiss to talk about sex

Just in time for St Valentine’s day, the University Hospital of Geneva (HUG) has produced a cartoon-style brochure to encourage people to talk to their doctor about their sexual health.

Geneva hospital encourages ‘shy’ Swiss to talk about sex
Photo: OlyPhotoStories/Depositphotos
The cartoon strip brochure is an attempt by the hospital’s family planning and sexual health unit to address concerns that Swiss people are shy about addressing sex-related problems.
 
It depicts people in 12 different scenarios trying to talk about issues related to sex and relationships, including taking responsibility for contraception, getting tested for sexually transmitted diseases, libido issues, talking about sexuality and marital violence. 
 
The brochure was produced following a 2016 ‘Sex in Switzerland’ survey which found that only 10 percent of men and 20 percent of women speak about their sexual behaviour to their doctor, though 40 percent would like to be able to. 
 
Speaking to Le Matin, HUG sexual health advisor Genevieve Preti said: “There is a gulf between what people would like to speak to their doctor about and what they really speak about.
 
“This brochure doesn’t contain answers but aims to facilitate dialogue.”
 
It’s more difficult for men to talk about such things, added Preti. While women can usually broach issues with a gynaecologist, men are unlikely to bring up a sexual health issue such as erectile dysfunction during a routine appointment with their general practitioner, she said. 
 
Copies of the brochure will be placed in doctor’s surgeries and secondary school nurses’ offices.
 

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Swiss public broadcaster refuses to air advert for sex toys advent calendar

Swiss public broadcaster SRF has denied an advertising slot to a company selling an advent calendar with sex toys.

Swiss public broadcaster refuses to air advert for sex toys advent calendar
Photo: KateNovikova/Depositphotos

An advert by Swiss online sex toys retailer Amorana has been refused airtime by Swiss public broadcaster SRF. Amorana's advent calendar offers dildos and other sex toys as presents in the calendar, although the products do not feature in the advert.

 
The advert shows a woman dressed as a superhero shoving an advent calendar into her man's arms, after slapping him, and declaring: “This is a great Christmas present.” The advert does not implicitly make any reference to sex or sex toys. 

A spokeswoman for the public broadcaster SRF said the decision was made in consideration for “the moral values” of minority groups that could be sensitive to the content, according to Swiss daily 20 Minutes.  

Amorana's co-founder Alan Frei told The Local his company received the following response from SRF:

“Even if the advertised spot only implies Amorana's offer in this form, the offer is the same. We (SRF) do not want to violate the values and feelings of individual audiences and, for image reasons, we do not want to offer ourselves as an advertising platform for sex paraphernalia.”

READ ALSO: US researcher blasts Swiss magazine's sexist depiction

The broadcaster was accused of double standards though as one of its own shows last year ran a programme called 'Vibrator Test – What Women Like'. Amorana, in a statement, also accused the broadcaster of double standards, asking why SRF broadcasts product tests for vibrators and documentaries on sex toys, but won't allow advertising. 

The Amorana advert will still run on private broadcasters “that don't have a problem with our advert”, Alan Frei, Amorana's co-founder, told The Local by email. 

READ MORE: Swiss broadcaster to cut less jobs than previously announced