Anyone new to the Swiss media landscape might be surprised to find the word 'shitstorm' appearing on front pages and in headlines all over the place.
While the term is common in colloquial English, it is not exactly fit for polite society. But in the Swiss media – and German-language media more generally – shitstorm is a perfectly acceptable term for any huge controversy, whether in tabloid papers like Blick or in the august broadsheet the NZZ.
A Blick headline reading: 'Shitstorm' over Christian YouTubers
The word was even dubbed the “best English gift to the German language” in 2012 as the Anglicism of the Year by a group of language experts.
Sometimes the English words made up by foreigners are actually better than anything native speakers could come up with it themselves.
The classic German-language neologism 'Partnerlook' refers to the habit some couples have of wearing the same clothes. We defy you to think up a better expression for this.
Is there anything more Swiss than a ‘wellness’ (pronounced ‘vellness’) weekend? The expression refers to the experience of combining extreme relaxation and indulgence with spuriously healthy activities such as massages and saunas.
Wellness is big business in Switzerland with many believing a day at the spa is something close to a birthright.
Photo: Swiss Tourism
In Switzerland, this term refers to a vintage or classic car rather than an old person.
To spot an 'Oldtimer', all you have to do is hit the roads on any sunny day between about March and October. These gleaming machines are lovingly cared for by their owners (who are also usually actual old timers) and the finest examples even come with their own matching vintage number plates.
In English, this adjective means something along the lines of noisy or disruptive. In German, however, it refers to a troublemaker. A football hooligan, for example, is known as a “Fussball-Rowdy.” And the plural? Rowdies of course.
File photo: AFP
Don’t be fooled. This word does not have anything to do with puffing on a cigarette. It actually refers to what English speakers call a dinner jacket – a garment that has its deep origins in smoking jackets which were designed for puffing at pipes and cigars.
An old classic this: ‘Handy’ is one of the words Swiss German speakers use for mobile phone. The other variant is Natel, a former trademark name for mobile phones in Switzerland and Lichtenstein.
Editor's correction: This article originally incorrectly stated 'smoking' referred to smoking jackets, not dinner jackets.