How you could land the coolest job in Switzerland

Switzerland Tourism are looking for four ’TikTokers’ - social media savvy influencers familiar with the platform TikTok - to get paid to travel the country and document their journeys.

How you could land the coolest job in Switzerland
Photo: Switzerland Tourism

The callout looks for digital enthusiasts who are at least 16 years of age, speak fluent English and “probably spend a bit too much time on TikTok before going to bed”. 

READ: The apps you need for getting around Switzerland

The successful applicants will spend their time “crisscrossing the country to film the most beautiful, spectacular and entertaining moments”. 



We want you! Apply for this #dreamjob now – #inlovewithswitzerland #switzerland #spassbeiderarbeit #joballtag

♬ Originalton – switzerlandtourism


The callout starts with “Dang,dang,diggitydang-a-dang”, which isn’t Swiss German or Romansh, but probably something only intelligible to TikTok users. 

The Chinese social media app was launched in 2017 outside of China and has since become extremely popular, particularly with younger people.

EXPLAINED: Why Switzerland is 'the world's safest country for travellers'

The app has been downloaded more than 1.5 billion times. The average user is 23 years old and the majority of users are female, making it an attractive platform for advertisers. 

Switzerland Tourism plan to use the campaign to encourage younger people to travel Swiss-wards, 

The job specifications make it clear that only serious TikTok users should apply, with a series of questions that only a real ‘TikToker’ would know the answer to. 

The questions include ‘Why does Heather have to shut up?’ and “Do you know that FY is not an insult?”

Applications can be sent to an email address at the following link


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Jobs: Why Zurich has rebounded better than other Swiss cities from Covid

The Covid pandemic hit Switzerland hard, although the country's largest city has rebounded strongly.

Jobs: Why Zurich has rebounded better than other Swiss cities from Covid

Measures imposed due to the Covid pandemic, which began in earnest in February 2020, shuttered businesses across the country and pushed many people out of work. 

When most notable Covid rules were relaxed in Switzerland in mid-February 2022, the economic recovery – highlighted by a strong job market – began in earnest in 2021. 

READ MORE: How the Swiss job market rebounded from the Covid pandemic

Nowhere was this more evident than Zurich, Switzerland’s largest and most economically powerful city. 

How did Zurich rebound from the Covid pandemic in comparison to the rest of the country?

Even though Zurich, along with other large Swiss cities like Geneva, Basel, Bern and Lausanne, have been hit hard by the pandemic from the employment perspective, Zurich’s labour market is now growing faster than in other urban centres.

One of the reasons for this upward trend is that young, well-educated foreigners are coming back.

In the first nine months of 2021, the city’s population grew significantly.

In September alone, it recorded 2,200 additional residents.

This is mainly due to people with a B residence permit, according to Klemens Rosin, methodologist at Zurich’s Statistics Office.

During the crisis, far fewer of them left the city. “This group is made up of well-educated, younger and mobile foreigners who have made a significant contribution to Zurich’s growth”, Rosin said.

Zurich’s employment market is expect to grow even further.

READ MORE: How hard is finding work in Zurich without speaking German?

That’s because in the coming years, many Zurich workers will retire — an estimated  210,000 by year 2050 — creating more job opportunities for younger employees.

In fact, according to a study commissioned by the canton in 2021, if Zurich’s economy is to continue to flourish, it will need around 1.37 million workers by mid-century.

If these vacancies will not be filled, then income, tax revenue and the financing of social security programs will be impacted.

READ MORE: Have your say: What’s the best way to find a job in Zurich

While it is difficult to predict what jobs will be most in demand in 2050 — what new technologies will emerge in the meantime — right now and in medium term, IT workers will be especially needed, experts say, because businesses will continue to to digitalise and automate.

Lower skilled jobs will also be in higher demand, including hospitality, retail and transport. 

With hundreds of thousands of vacancies to fill, people with the permission to work in Switzerland are likely to be flush with offers – particularly skilled workers with recognised qualifications. 

READ MORE: Why finding a job in Switzerland is set to become easier