It’s not an April Fools’ Day prank – and it might just be the most Swiss thing ever.
Switzerland’s Bread Post (Brot Post) has been up and running for more than a year. It lets customers order bread for delivery up to five times per week, with the fresh bread delivered daily via the post.
Unsurprisingly, it’s seen a surge in popularity since the outbreak of the virus as Switzerland put in place restrictions on certain businesses and on leaving the house.
As reported in the Luzerner Zeitung, use of the service has quadrupled since the beginning of March.
The goal of the service, other than providing customers with fresh bread conveniently directly to their door, is to help out smaller, independent bakeries rather than large chains – something which has become even more important during the coronavirus crisis.
The service, run by Swiss Post, links dozens of local bakeries with local customers. Bread-hungry residents can see if deliveries are available to their zip code at the following site.
The service is currently only available in German-speaking Switzerland, although Swiss Post plans to expand to western parts of the country in April. Expansion in Ticino is set to take place at a later date.