Why now is a good time to shop for clothes in Switzerland

Why now is a good time to shop for clothes in Switzerland
Discount prices are available on clothing. Photo: AFP
As the sale season on summer clothes has begun, Swiss retailers are offering significant price reductions on their unsold products. You may get lucky and get some great deals.

To make up for several weeks of store closures during the Covid-19 pandemic, many clothing shops want to sell their surplus stocks at any price, so they can somewhat recoup their losses and make room for new inventory.

“We started the sales a week earlier than last year,” a spokesperson for Manor department stores told the Swiss media.

The lockdown “had a negative impact on our inventory”, said Franziska Gämperle, head of events and partnerships for the Navyboot brand.

“This is why this year's discounts are particularly significant,” she added.

Another consequence of the lockdown on the retail sector is that the fall-winter collections won’t be available in stores as quickly as in previous years.

“Usually we receive it in June but this year it will be delivered in August,” Gämperle said.

READ MORE: Masks to become mandatory in shops in two Swiss cantons 

The spokesperson for the Dosenbach-Ochsner group, which sells shoes, accessories and in particular sports clothing, said the company may be launching more promotions and discounts in coming weeks.

However, the company is faring better than many of its counterparts.

“Thanks to early negotiations with our partners and suppliers, we were able to find optimal solutions and adapt our stocks accordingly,” the spokesperson said.

Marketing specialist Jérôme Amoudruz also noticed that “the trend is more towards lower prices” among retailers.

In addition, it is possible that some stores “will extend their sales periods to sell the stock and recover cash”, he said.


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