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What did Switzerland google in 2021?

The Local
The Local - [email protected] • 9 Dec, 2021 Updated Thu 9 Dec 2021 12:19 CEST
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What did Switzerland google in 2021? Photo by Brett Jordan on Unsplash

Google’s annual search results highlight a year where football and Covid took centre stage.


Each year, search engine company Google releases its GoogleTrends results, which shows the most googled terms in each country over a particular year.

Google’s annual retrospective of trending searches this year shows that ‘Euro 2021’ has been the most frequently sought term by Internet users in Switzerland.

The Nati, Switzerland’s national football team, made it through to the quarter finals of the European Cup competition in 2021, famously defeating favourites France in a penalty shootout to make the quarter finals. 

While ‘Euro 2021’ might have been the most popular search term, the tournament was actually called Euro 2020 but had been postponed by one year due to the Covid pandemic.

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This top term is followed by ‘Corona Switzerland’ in the second place and ‘Champions League’ in the third.

‘Squid Game2 and ‘iPhone 13’ are also among the top-searched terms. 

The top ten shows the popularity of sport in Switzerland, with seven of the top ten sports related. 

Covid also dominated the top ten questions, with ‘how long is a PCR test valid for?’ the top question of the year. 

Somewhat surprisingly, the second most googled was ‘how many cantons does Switzerland have?’ (Spoiler alert: 26). 

Most googled search terms 2021

  1. Euro 2021
  2. Covid Switzerland
  3. Champions League
  4. Roland Garros
  5. SRF Tippspiel
  6. Squid Game
  7. iPhone 13
  8. Serie A
  9. Wimbledon
  10. Christian Eriksen

The complete list of Google's 2021 trends can be viewed here. 

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The Local 2021/12/09 12:19

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