roger federer For Members

'Thanks for everything, champ': What Roger Federer means to Switzerland

Helena Bachmann
Helena Bachmann - [email protected]
'Thanks for everything, champ': What Roger Federer means to Switzerland
Swiss tennis legend Roger Federer. Photo by Fabrice COFFRINI / AFP

When the Swiss tennis legend announced his retirement on Thursday, the news elicited an outpouring of emotion that is rare in Switzerland.


Switzerland has few real heroes.

Yes, there was William Tell, but opinions vary about whether he was a real or fictional figure. And even if he was real, it would be difficult for the present generations to get excited about a folk hero who roamed Swiss forests with a crossbow in the 14th century.

But Roger Federer (or simply ‘Roger’ as many in Switzerland call him) is here and now, and to the Swiss people — including those who have never even picked up a tennis racket — he is the real folk hero.

This is clear from the reactions of luminaries and simple fans alike, who took to the

Thank you @rogerfederer ...

... for everything you have done for Swiss and international tennis,
... for all the countless emotions we were able to share with you,
... for every child you inspired to play tennis!

All the best!#rogerfederer #goat #thankyou #legend #inspiration

— Swiss Tennis (@swiss_tennis) September 15, 2022 ">social media to share their love, admiration, and respect for the retiring champ.


Practically no other sporting champion in this or other countries has retired to such accolades. So why has Federer’s announcement spark such outbursts of emotion?

And why is he a Swiss hero?

There are as many reasons as there are fans, but these ones come to mind:

National symbol

Because of his numerous and impressive accomplishments on the court, Federer symbolises everything that the Swiss admire the most: hard work ethic and strife for excellence.

The more than 100 titles that he won since he started his professional career in 1998 did not come easy — they required not just talent, but also enormous discipline and perseverance, especially in view of several serious knee injuries that Federer suffered throughout the years.

“Tennis can be a very frustrating sport ", he once said.”There is no way around the hard work. Embrace it. You have to put in the hours because there is always something you can improve. You have to put in a lot of sacrifice and effort for sometimes little reward but you have to know that, if you put in the right effort, the reward will come.”

That’s the kind of fighting talk the Swiss love to hear.

A humble person

Despite his global success and celebrity status that comes with it, by all accounts Federer remained unaffected by his stardom.

And that is another trait that Swiss admire: modesty and humility.

“Reliable, modest, humble, Roger Federer perfectly embodied the image of Switzerland”, according to Nicolas Bideau, president of Presence Suisse think tank.

“He remained modest, with his feet firmly on the ground”, added Defence Minister Viola Amherd, a self-proclaimed Federer fan who attended many of his games.

Federer himself once famously said that “It's nice to be important, but it's more important to be nice".

And that, according to all accounts, he was.


Federer is a multi-millionaire, but he channels some of the money he earned into worthwhile causes.

His namesake foundation helps children living in poverty "to take control of their future and actively shape it. There is sufficient evidence that proves that education is a prerequisite for reducing poverty, improving preventive healthcare and creating a committed civil society". 

To that end, "we aim to give children the best start on their educational path through life by establishing and further developing existing early educational services in a sustainable way".

The Swiss like people who have social consciousness and use some of the fruits of their hard labour for worthy purposes.



Federer willingly stepped up to the plate when tourism to Switzerland petered out during the Covid crisis and was slow to bounce back.

He recruited his American friends, actors Robert de Niro and Anne Hathaway, to appear with him in tongue-in-cheek commercials promoting Switzerland’s charms.


“He is an exceptional ambassador for our country”, Amherd said.

All in all, many of the farewell messages posted on social media had a twinge of sadness to them.

As Wimbledon tweeted, “We will so miss the sight of you gracing our courts, but all we can say for now is thank you for the memories and joy you have given to so many".

And Bideau put it even more succinctly: “Thanks for everything, champ”

READ MORE: Swiss tennis legend Roger Federer announces retirement


Join the conversation in our comments section below. Share your own views and experience and if you have a question or suggestion for our journalists then email us at [email protected].
Please keep comments civil, constructive and on topic – and make sure to read our terms of use before getting involved.

Please log in to leave a comment.

See Also