• Switzerland's news in English
 
app_header_v3
Nestlé drops sponsorship of athletics body over scandal
Photo: Fabrice Coffrini/AFP

Nestlé drops sponsorship of athletics body over scandal

AFP · 10 Feb 2016, 21:51

Published: 10 Feb 2016 21:51 GMT+01:00

"I confirm that we have decided to end our partnership with the IAAF Kids Athletics programme with immediate effect," Nestlé spokeswoman Lydia Meziani told AFP in an email.
   
"This decision was taken in light of negative publicity associated with allegations of corruption and doping in sport made against the IAAF," she added.
   
Nestlé, the world's largest food company, became in 2012 the main sponsor of a programme aimed at promoting athletics for youths worldwide.
   
But Meziani said Nestle decided to "terminate (its) existing relationship with the IAAF" because a continued partnership "could negatively impact our reputation and image."
   
The IAAF is facing crises on multiple fronts, including widespread allegations of corruption and bribery under disgraced former boss Lamine Diack.
   
Separately, world athletics' new boss Sebastian Coe has faced criticism following Russia's ban from the sport for what a commission of the World Anti-Doping Agency's (WADA) described as "state-sponsored" doping.
   
WADA's report claimed that the IAAF governing council must have known about corruption orchestrated by Diack, and about doping in Russia.
   
Since the scandals broke, Coe has been travelling the globe, notably in Asia, where he has sought to shore up support for IAAF, hoping to ease the concerns of corporate backers weary of being tied to a tainted organisation.
   
Speaking in Tokyo on Monday, Coe said "the journey back to trust is one of an uncertain length, but we have to make changes."
   
Nestle said it had informed the Monaco-based IAAF of its decision and would "await a formal acknowledgement from them that our partnership has ended".
   
The defection of Switzerland-based Nestle as a sponsor came after the IAAF admitted last month that it was battling to retain corporate backing, amid reports that Adidas was also walking away.
   
The deal with the German sportswear giant signed in 2008 and reportedly worth tens of millions of dollars was due to run until 2019.
   
Independent investigations have found that corruption was embedded in the IAAF during the tenure of Diack, a Senegalese national now facing criminal charges in France.
   
There was no immediate comment from the IAAF on Nestle's decision.

For more news from Switzerland, join us on Facebook and Twitter.

Your comments about this article

Today's headlines
Drone shocks nudists at Swiss waterpark
Photo: Marcel Chassot/Bernaqua

Clients at a Bern waterpark were horrified to spot a drone hovering over a nudist area.

Kidnapping of Swiss boy raises online gaming fears
File photo: Rachel Johnson

A 12-year-old Swiss boy was allegedly abused by a German man he first met online.

Study: Swiss among world’s most socially progressive
Photo: Janek Skarzynkski/AFP

Switzerland is one of the world’s most socially progressive countries, according to a new report.

Escaped Swiss cow loses holiday rights
Ilana the cow spent ten days on the loose before being recaptured. Photo: Graubünden police

There will be no summer holiday for Ilana the Highland cow.

Swiss giant Nestlé bucks history with new top dog
Schneider, 50, is a German-US national. Photo: Daniel Roland/AFP

The appointment of new CEO Ulf Mark Schneider marks a new, nutrition-focused era for Nestlé.

Signs lay down law and order for Basel prostitutes
Photo: Justice and Security Department, Basel

New signs in Basel’s red light district will show streetwalkers where they may legally tout for business.

Muslim school kids must swim to be Swiss
Swimming lessons are compulsory in Basel's education system. Photo: Daniel Orth

Two Muslim teenage girls were denied a Swiss passport because they refused to participate in school swimming lessons on religious grounds.

Opinion
Brexit voters ‘misinformed’ on Swiss relations with EU
The Swiss president meets with European leaders on the first Gotthard train. Photo: Ruben Sprich/AFP

Leave campaigners calling for Britain to be like Switzerland did not truly understand Switzerland’s relationship with the EU, one commentator tells The Local.

France demands Swiss bank UBS face fraud trial
File photo: Martin Abegglen

The bank is accused of orchestrating a vast system of tax fraud in France.

Wimbledon
Federer wins uninspired Wimbledon opener
File photo: Miguel Medina/AFP

Roger Federer was well short of his best as he advanced to the second round.

Sponsored Article
Education abroad: How to find an international school
File photo: Kochtopf
National
Anger as Swiss council plans non-pork school lunches
File photo: Jen/Flickr
Society
Geneva to get 'café fellatio' by end of year
Features
How Switzerland's scenery inspired some of the world's greatest authors
Sponsored Article
Why you should attend an international job fair
Photo: Fabrice Coffrini/AFP
National
A guaranteed basic income: why did the Swiss say no?
Photo: Andreas Gerth/Swiss-Image.ch
Features
Switzerland’s breathtaking Unesco World Heritage sites
Photo: Nestle
Culture
Nestlé celebrates 150 years with museum openings
Photo: Jan Geerk/Swiss-image.ch
National
Report: Swiss are officially ‘good’ for the planet
Sponsored Article
Why Swiss hospitality graduates are in demand
Photo: Fabrice Coffrini/AFP
National
World agog at bizarre Gotthard Base Tunnel opening
Photo: Coop
Swiss supermarkets look to scrap free plastic bags
Photo: IMD
Business & Money
Report: Swiss economy more competitive than US
Photo: Aargau police
National
Murderer escapes from Swiss psych hospital
Photo: Grande-Dixence SA/essencedesign.com
Features
8 fantastic reasons to visit French-speaking Switzerland
Photo: Terroir Fribourg
Lifestyle
Swiss village to make world’s biggest meringue
Sponsored Article
Avoid hidden fees when sending money overseas
Photo: Swiss Tourism
Features
10 unspoken rules for fitting in with the Swiss
Photo: Alp Transit Gotthard
National
Gotthard base tunnel: what you need to know
Photo: Caroline Bishop
Sport
Swiss cantons team up to vie for winter Olympic games
Photo: Broad Bean Media
National
Basel: Muslim schoolboys must shake hands or face fine
Photo: Emmanual Dunand/AFP
Sport
Brother of Belgian bomber wins gold in Switzerland
Photo: Gstaad Tourism
National
Snow puts end to hottest weekend of year so far
File photo: Abhishek Jacob
Lifestyle
Swiss court vetoes wedding of couple with 50-year age gap
Photo: Filippo Monteforte/AFP
Culture
Dog day afternoon: Swiss saint meets Pope in Rome
4,684
jobs available