• Switzerland's news in English
 
app_header_v3
Nestlé drops sponsorship of athletics body over scandal
Photo: Fabrice Coffrini/AFP

Nestlé drops sponsorship of athletics body over scandal

AFP · 10 Feb 2016, 21:51

Published: 10 Feb 2016 21:51 GMT+01:00

"I confirm that we have decided to end our partnership with the IAAF Kids Athletics programme with immediate effect," Nestlé spokeswoman Lydia Meziani told AFP in an email.
   
"This decision was taken in light of negative publicity associated with allegations of corruption and doping in sport made against the IAAF," she added.
   
Nestlé, the world's largest food company, became in 2012 the main sponsor of a programme aimed at promoting athletics for youths worldwide.
   
But Meziani said Nestle decided to "terminate (its) existing relationship with the IAAF" because a continued partnership "could negatively impact our reputation and image."
   
The IAAF is facing crises on multiple fronts, including widespread allegations of corruption and bribery under disgraced former boss Lamine Diack.
   
Separately, world athletics' new boss Sebastian Coe has faced criticism following Russia's ban from the sport for what a commission of the World Anti-Doping Agency's (WADA) described as "state-sponsored" doping.
   
WADA's report claimed that the IAAF governing council must have known about corruption orchestrated by Diack, and about doping in Russia.
   
Since the scandals broke, Coe has been travelling the globe, notably in Asia, where he has sought to shore up support for IAAF, hoping to ease the concerns of corporate backers weary of being tied to a tainted organisation.
   
Speaking in Tokyo on Monday, Coe said "the journey back to trust is one of an uncertain length, but we have to make changes."
   
Nestle said it had informed the Monaco-based IAAF of its decision and would "await a formal acknowledgement from them that our partnership has ended".
   
The defection of Switzerland-based Nestle as a sponsor came after the IAAF admitted last month that it was battling to retain corporate backing, amid reports that Adidas was also walking away.
   
The deal with the German sportswear giant signed in 2008 and reportedly worth tens of millions of dollars was due to run until 2019.
   
Independent investigations have found that corruption was embedded in the IAAF during the tenure of Diack, a Senegalese national now facing criminal charges in France.
   
There was no immediate comment from the IAAF on Nestle's decision.

For more news from Switzerland, join us on Facebook and Twitter.

Your comments about this article

Today's headlines
Prison for woman who faked Swiss airport bomb threat
Geneva airport. Photo: eGuide Travel

The 41-year-old French mother of four provoked a massive security scare at Geneva airport.

Hot weather causes forest fire fears in Valais
Bonfires are traditionally lit to celebrate Swiss National Day. Photo: Marcus Gyger/Swiss Tourism

National Day fireworks and bonfires should be staged with caution, says the canton.

Swiss National Day: five traditions all expats should try
Want to learn to play the alphorn? File photo: Christof Sonderegger/Swiss Tourism

Celebrate Swiss National Day on August 1st by learning these proud Swiss traditions.

Swiss bank bounces back from losses
File photo: Emmanuel Dunand

Credit Suisse is back in profit following a first quarter dip.

Man falls to his death over dropped ski pole
The site of the accident. Photo: Valais cantonal police

Frenchman dies after he went to pick up a dropped ski pole and fell 200 metres down a mountain.

Young migrant injured after jumping from window
The girl was staying in a centre for asylum seekers in Zweisimmen. Photo: Vasile Cotovanu

A 15-year-old girl due to be deported from Switzerland is in hospital after jumping from a window.

Woman faked airport bomb threat over marital tiff
The bomb threat caused a big security alert at Geneva airport. File photo: Richard Juilliart

Wednesday's bomb threat was invented by a woman who wanted to get revenge on her husband’s mistress.

Bencic joins Federer in opting out of Rio

The Swiss is the latest top 20 tennis star to pull out of Olympics.

Swiss sports court heads to Rio Olympics
CAS has relocated from Lausanne (pictured) to Rio to deal with doping matters. Photo: CAS

The Lausanne-based Court of Arbitration for Sport (CAS) has temporarily relocated to Rio so it can make rulings over Olympic doping from the scene.

Police step up security at Geneva airport after tip-off
File photo: eGuide Travel

UPDATE: Police gradually withdraw security measures put in place this morning after an unspecified threat against the building.

File photo: Chase Elliott Clark
Lifestyle
Study: a fifth of Swiss spy on neighbours
Photo: Katwarn.de
National
Switzerland mulls alarm text message service
Photo: The Local
National
Study: grazing cows are worse for the environment
Sponsored Article
Why expats choose international health insurance
Photo: Kecko
National
Terror fears trigger Swiss run on guns
Sponsored Article
Why you should attend an international job fair
Photo: Commune d'Ayent
National
Spectacular Valais ‘bisse’ to feature on new banknote
Photo: Swiss Post
National
Swiss Post moves to accept debit cards – sometimes
Photo: Chris Marquardt
Lifestyle
Police break up dispute over late-night laundry
Sponsored Article
Five things Americans should know about voting abroad
Photo: Grand Tours Project
Features
Why you should get on your bike in Switzerland
Sponsored Article
Why Swiss hospitality graduates are in demand
Photo: The Local
Society
Swiss village tells landlords: don’t rent homes to refugees
Photo: Rolf Krahl/Christophe G
International
Survey: world willing to pay more for ‘Swissness’
Photo: The Local
International
Chaos in Como after Swiss send back refugees
Photo: AFP/The Local
Lifestyle
Nine top celebrity hotspots in Switzerland
Photo: Graubunden police
National
World-class Swiss climber Norbert Joos dies on ‘home mountain’
Photo: Kathleen Waters
Society
Italian ‘ignored’ by Swiss schools in language wars
Sponsored Article
Why you should attend an international job fair
Photo: Whitepod
Features
The quirkiest places to stay in Switzerland
International
Migrant busted trying to sneak into Switzerland in a suitcase
Sponsored Article
Why Swiss hospitality graduates are in demand
Photo: Jonathan Kos-Read
National
Basel suffers wettest six months for 150 years
Photo: Georges Gobet/AFP
Technology
Why Swiss science could suffer badly from Brexit fallout
Sponsored Article
Why expats choose international health insurance
Photo: Robert Valencia
International
Swiss couple in Nicaragua told to give back adopted daughter
Photo: Zurich cantonal police
National
Police hunt prisoner on the run in Zurich murder case
Photo: Christoph G
Politics
Switzerland sets out law on expelling foreign criminals
Photo: Bernacqua
Lifestyle
Drone shocks nudists at Swiss waterpark
Photo: Basel Justice and Security Dept
Lifestyle
New signs lay down law and order for Basel prostitutes
4,571
jobs available