Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland

Heidi ad shot in New Zealand angers Swiss

Share this article

Heidi ad shot in New Zealand angers Swiss
YouTube screenshot
16:01 CEST+02:00

A TV commercial advertising a Swiss milk brand called “Heidi” was shot in New Zealand, a move that has angered Swiss tourism officials in the real Heidiland. 

The commercial, portraying a typical Swiss setting with a merry Heidi frolicking in the bucolic Alps surrounded by peaceful cows, was actually shot in New Zealand using a local actress and local animals, said a report on the 20 Minuten newspaper.

Migros, the Swiss supermarket chain that commissioned the advert, argued that it needed a summer setting and filming had to take place place during the Swiss winter in 2004.

The move angered officials in Switzerland’s Heidiland, a popular tourist area stretching between Bad Ragaz and Amden.

It's not very logical,” Björn Caviezel, the head of Heidiland Tourism, told 20 Minuten.

“We could have provided an ideal setting for Migros. And perhaps we could have mutually benefited from the situation. Also, coming here from Zurich is certainly a lot cheaper than a 24-hour flight to New Zealand," said Caviezel.

Get notified about breaking news on The Local

Share this article

From our sponsors

Why Europe's top talent still flocks to London

London has always had a certain allure that pulls in entrepreneurs from near and far. As one of the world's most connected cities, a top financial centre and a multicultural melting pot, countless professionals from Europe and beyond are drawn to London like moths to a flame.