Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland

Nestle tempts dogs with high frequency TV ads

Share this article

Nestle tempts dogs with high frequency TV ads
Gary Martin
15:37 CEST+02:00

The world's biggest food company Nestle is seeking to conquer the dog food market with special advertising targeted at men's best friend.

"Nestle Purina has created the first-ever television commercial especially for dogs," it said in a statement.

"The TV commercial to be screened on Austrian television uses different sounds -- including a high frequency tone -- to capture the attention of four-legged friends and their owners," it added.

The advertisement includes three sounds that can be picked up by dogs, including a squeak that is similar to the sound made by dogs' toys as well as a high-pitched 'ping'.

Another is a high frequency tone that can be captured by dogs, but which humans can barely hear.

The Swiss food giant has been seeking ways to tempt man's best friend. In August it said it had developed an ice-cream for dogs, which are lactose intolerant and which are unable to digest regular dairy products properly.

Get notified about breaking news on The Local

Share this article

The Local is not responsible for content posted by users.
Become a Member or sign-in to leave a comment.

From our sponsors

‘No other place in Europe has such as high density of talent'

London has always had a certain allure that pulls in entrepreneurs from near and far. As one of the world's most connected cities, a top financial centre and a multicultural melting pot, countless professionals from Europe and beyond are drawn to London like moths to a flame.