Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland

Nestle tempts dogs with high frequency TV ads

Share this article

Nestle tempts dogs with high frequency TV ads
Gary Martin
15:37 CEST+02:00

The world's biggest food company Nestle is seeking to conquer the dog food market with special advertising targeted at men's best friend.

"Nestle Purina has created the first-ever television commercial especially for dogs," it said in a statement.

"The TV commercial to be screened on Austrian television uses different sounds -- including a high frequency tone -- to capture the attention of four-legged friends and their owners," it added.

The advertisement includes three sounds that can be picked up by dogs, including a squeak that is similar to the sound made by dogs' toys as well as a high-pitched 'ping'.

Another is a high frequency tone that can be captured by dogs, but which humans can barely hear.

The Swiss food giant has been seeking ways to tempt man's best friend. In August it said it had developed an ice-cream for dogs, which are lactose intolerant and which are unable to digest regular dairy products properly.

Get notified about breaking news on The Local

Share this article

From our sponsors

Change the world with a master's degree from Sweden's Linköping University

Master's students at world-leading Linköping University (LiU) aren't there simply to study. They solve real-world problems alongside experts in fields that can create a better tomorrow. Do you have what it takes to join them?

Advertisement