• Switzerland's news in English
Rolex and Nestlé crack top ten reputation list
Rolex watches. Photo: AFP

Rolex and Nestlé crack top ten reputation list

Malcolm Curtis · 10 Apr 2013, 21:05

Published: 10 Apr 2013 21:05 GMT+02:00

Facebook Twitter Google+ reddit

Geneva-based watchmaker Rolex ranked third, while Nestlé, the world’s largest food company came ninth in the list compiled by the New York-based Reputation Institute.

The Global Rep Trak list of the 100 most reputable companies for 2013 was headed by BMW for a second year running, followed by the Walt Disney Company, Rolex and Google.

Rolex, owned by the non-profit Hans Wilsdorf Foundation set up by the company’s founder, also ranked third in the Asia Pacific region.

The lists were compiled from a survey of 55,000 consumers in the world’s 15 largest economies, conducted between January and March.

Rolex, which vaulted into the top ten after not being ranked in 2012, scored most highly for products and services, one of seven categories for which companies were judged.

Other categories were innovation, workplace, governance, citizenship, leadership and financial performance.

Nestlé, based in the canton of Vaud and famous for such brands as Nespresso, Nescafé, KitKat and Nesquick, improved on its 12th place ranking from 2012.

Other companies in the top ten included Daimler (fifth), followed by Sony, Microsoft, and Canon.

Lego, the privately owned Danish construction toy maker, ranked 10th for the second year in a row.

Apple, a staple in the top ranks in past surveys, fell to 12th place from fifth last year.

The only other Swiss name in the top 100 was the Swatch Group, which ranked 66th.

The top companies on the list “work systematically with their reputation,” Kasper Ulf Nielsen, executive partner of the Reputation Institute, said in a news release.

“Reputation is an integrated part of their company strategy and they are seeing the business benefits.” 

Malcolm Curtis (news@thelocal.ch)

Facebook Twitter Google+ reddit

Your comments about this article

Today's headlines
Illegal immigrant dies after setting himself on fire
The victim was treated at University Hospital Zurich. Photo: University Hospital Zurich

The 45-year-old Tunisian was threatened with deportation.

Swiss government rejects call for second immigration vote
Photo: Justus Blumer/Christophe G

The Swiss government has rejected a popular initiative calling for a revote on plans to limit immigration.

Bern: companies should report salary inequality by law
File photo: Fabrice Coffrini/AFP

The Swiss government wants to force small companies to examine their rates of pay every four years.

Husband in custody after Orbe body identified
File photo: Bas Leenders

The deceased is a 55-year-old woman who lived in the house with her husband.

Presented by MoneyPark
How to get a mortgage in Switzerland
Houses in Zürich. Photo: Pixabay.

Ready to buy? Here’s what you need to know as an expat about Swiss regulations, how to finance your purchase, and why you should use a broker.

Autumn in Switzerland: ten stunning Instagram photos
Photo: Swiss Tourism/Jan Geerk

Switzerland is beautiful in all seasons, but as these photos show, autumn is a special time in the alpine country.

Report: Swiss progress slows on gender equality
File photo: David Soulivet

Globally, it will take 170 years to achieve gender equality, according to the World Economic Forum.

Brothers go to court to stop suicide of sibling
File photo: Lisa Edmonds

Two men have filed a legal bid to prevent the Swiss assisted suicide association Exit from helping their older brother to kill himself.

Wawrinka snubs past form to reach Basel second round
Wawrinka beat local wildcard Marco Chiudinelli. Photo: Fabrice Coffrini/AFP

US Open champion Stan Wawrinka has reached the second round in Basel after going out in the first round for the past four years.

Villagers asked to help fund bridge renovations
The bridge links the two villages of Veltheim (pictured) and Holderbank. Photo: Lutz Fischer-Lamprecht

The crowdfunding campaign by the two communes is the first of its kind in Switzerland.

Photo: Unterirdisch Ueberleben
Inside Switzerland’s largest nuclear bunker – 40 years on
Sponsored Article
Last chance to vote absentee in the US elections
Photo: The Local
Ticino firefighters rescue cow from swimming pool
Photo: Antoni Da Campo
Vegan wins battle to be accepted by Swiss army
Photo: Swiss Tourism
Ten Swiss ski resorts named most expensive in Europe
Photo: Randy Kashka
Swiss women will ‘work for free’ for the rest of year
Photo: Swiss Tourism
Montreux throws hat in Olympic rings
Photo: Swiss Tourism
Seven things you’ll miss about Switzerland if you leave
Photo: Richard Juilliard/AFP
Man makes Geneva airport bomb threat ‘for a joke’
Photo: AFP
Solar Impulse team reveals plans for unmanned plane
File photo: Martin Abegglen
Swiss to vote on passport rules for 3rd gen foreigners
Photo: AFP
Swiss wingsuit hotspot Lauterbrunnen won’t impose ban
Photo: Swiss Tourism
Six reasons Switzerland isn’t as boring as you might think
Photo: Swiss Tourism
Report: Switzerland one of world’s best places for girls
Photo: The Local
Thief returns Swiss cow bells worth thousands
File photo: Wikimedia Commons
One in three rapists isn’t locked up: statistics
Photo: activistin.ch
Tampon-tax protest turns Zurich fountains red
Photo: AFP
Geneva police to lift ban on bearded officers
Photo: Marcel Gillieron/AFP
Suicide chef’s restaurant keeps Michelin stars
Photo: Lara de Salis
11 things the Swiss get tired of hearing abroad
Photo:  Ivo Scholz/Swiss-image.ch
Survey: expats in Switzerland have money but few friends
Photo: AFP
Swiss press criticize Bern’s 'capitulation' on immigration
Photo: Jura Trois Lacs tourism
German ex-policeman is Swiss city’s new hermit
Photo: Dmitry A. Mottl
Ticino votes to favour local workers over foreigners
jobs available