Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland

Federer and Vonn play tennis at Jungfraujoch

Share this article

Federer and Vonn play tennis at Jungfraujoch
Federer and Vonn on the glacier. Photo: Alexandra Way/Photopress
22:05 CEST+02:00
Roger Federer played tennis with American ski racing star Lindsey Vonn at the top of the Jungfrau Railway — 3,454 metres above sea level — in an unusual promotion on Wednesday for a Lindt & Sprüngli chocolate shop at the Bernese Oberland station.

The Swiss tennis star exchanged volleys with Vonn in an exhibition match on the Aletsch glacier, near the Jungfraujoch, against the backdrop of the Alps with Lindt chefs, wearing sunglasses, white toques and uniforms, looking on.

Federer is a paid “ambassador” to the Zurich-based chocolate maker, which opened its “Swiss Chocolate Heaven” shop at the station, dubbed the “top of Europe” because of its high altitude.

The world number three tennis player, who recently lost in the Wimbledon final to Novak Djokovic, posted a video on his website showing a Skype conversation he had with Vonn, inviting her to the mountain in the canton of Bern.

“I never cease to be amazed by the great ideas Lindt comes up with,” Federer said later in a statement.

“Today on the Jungfraujoch was a real highlight for me.”

The Lindt shop features an adjacent “Master Chocolatiers” parlour that aims to show visitors how its chocolate products are made.

“With the themed chocolate shop at the Jungfraujoch, we have positioned our brand to a lofty height,” Ernst Tanner, CEO and chairman of Lindt & Sprüngli, said in a news release.

“Our aim is to introduce tourists from abroad to our Lindt chocolate up there.”  

Photo: Alexandra Wey/Photopress

Get notified about breaking news on The Local

Share this article


From our sponsors

Change the world with a master’s degree from Sweden’s Linköping University

Master’s students at world-leading Linköping University (LiU) aren’t there simply to study. They solve real-world problems alongside experts in fields that can create a better tomorrow. Do you have what it takes to join them?