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New Credit Suisse CEO 'offers hope for Africans'

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New Credit Suisse CEO 'offers hope for Africans'
Tidjane Thiam: seen as 'role model'. Photo: Michael Buholzer/AFP
11:51 CET+01:00
The head of an African expats group says the appointment of Tidjane Thiam as the new CEO of Credit Suisse should improve the often negative image of Africans in Switzerland.

The second biggest bank in the country this week announced that Thiam, a French citizen originally from the Ivory Coast, will replace American Bradley Dougan as chief executive in June.

“For us, Thiam is a role model,” Celeste Ugochukwu, president of the Swiss chapter of the Africa-Diaspora Council, told 20 Minuten newspaper in an interview.

“He showed that it pays to work hard.”

The former head of UK-based insurer Prudential, Thiam offers proof that “anyone who is hard working and talented can make it to the top, no matter what skin colour.”

Ugochukwu said the image of Africans in Switzerland is currently “rather negative” and he hoped Thiam’s appointment as the first black head of a global bank would help change that.

“It’s a bit like when Obama was elected US president.”

Many Swiss regard African refugees in the country as lazy people who do not want to work and rely on the state for handouts, Ugochukwu said.

Africans are often seen as drug dealers and men who harass women, he said.

Now, “Thiam shows there are extremely successful and well-educated Africans.”

Thiam, who studied at elite French schools such as the Ecole Polytechnique and the INSEAD business school, has spoken of the racism he encountered when pursuing a career in France, explaining that is why he went to England.

Ugochukwu said he believed most Swiss have no problem with black people “but clearly there is a minority that has problem with us, but who also have a problem with other foreigners.”

He said many of the estimated 100,000 Africans living in Switzerland face harassment by authorities.

Many complain of being repeatedly checked on roads and in public transport, where they are asked to provide documents to prove that they are in the country legally.

The Africa-Diaspora Council is drafting a proposal to submit to the federal office for migration, police, customs and the cantons to see whether this situation can be changed for the better.

Ugochukwu, originally from Nigeria, is a member of the Swiss Federal Commission against Racism and is running for a seat in the federal parliament as a member from the canton of Bern.

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