With the Swiss franc still stronger than the euro, ordering your products online from European distributors could indeed be cheaper than paying Swiss prices.
A report by the RTS public broadcaster, found that even some Swiss products are cheaper when purchased abroad — for instance, capsules for Nespresso coffee machines cost less on the company’s German site than they do in Switzerland.
This applies to a variety of products, ranging from food and beverages to clothing.
In fact, shopping on foreign platforms became a lot easier for the Swiss in January 2022, when ‘geoblocking’ — the practice that restricts access to Internet content based on the user's geographical location — was banned in Switzerland.
This means Swiss customers are no longer denied the possibility of buying on foreign shopping platforms.
However, there are things to consider before you go on a shopping spree “abroad”, such as additional charges.
While something may appear to be a really great deal in comparison to Swiss prices, keep in mind that the purchase may be subject to customs duties.
According to the Federal Office for Customs and Border Security (BAZG) “the customs duties are generally calculated according to the gross weight (including packaging), and are often less than 1 franc per kilo. Particularly alcoholic beverages, tobacco goods, foodstuffs, textiles and jewellery items are subject to higher customs duties".
In other words, before you order something that you think is a really good deal, find out if any additional charges will be due; depending on the amount, the final cost may not make it worthwhile for you to purchase abroad.
The good news is that, as BAZG points out, goods ordered from “countries with which Switzerland has concluded a free trade agreement or from developing countries can usually be imported duty-free or at reduced rates".
You can find out more information about which countries are included, here.
But you could face other problems as well
As the RTS reported, while ordering items abroad is easy, having them delivered to Switzerland may not be.
As a test, the RTS team tried to order common products, such as an Ikea piece of furniture, a vacuum cleaner, and brand-name sneakers — all of which are more affordable abroad — but discovered that “it was impossible to get these objects delivered to Switzerland".
That’s because on some shopping platforms a customer can’t change the destination country — it is embedded on the site and blocked.
At some of these merchants, “the customer is even directly redirected to the Swiss site if an address in Switzerland is indicated", RTS said. This means you will end up paying Swiss prices.
Sophie Michaud Gigon, general secretary of the consumer protection association FRC, told RTS that some foreign sites have not yet adapted to the law prohibiting geoblocking.
And there is something else too that you should pay attention to online.
Say you prefer to avoid foreign sites and shop in Switzerland instead. This could be a problem as well.
Under Swiss law, it is possible to obtain a domain name ending in .ch, even though these companies are located abroad. This has proven to be misleading to many Switzerland-based customers.
That’s why many clients who believe they are ordering from a supplier in Switzerland are actually buying from a foreign company — a fact that they only discover when they have to pay customs duty.
The only way to avoid this trap, according to FRC, is to call the number on the company’s website and ask where they are located.
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